- MSI’s general manager has called 2026 the “most challenging year since the company was founded”
- The RAM crisis is hitting the laptop maker hard, and it’s cutting back on production of low-end notebooks by 30% as a result
- There is brighter news elsewhere as DDR5 RAM prices are seemingly dropping in Europe – but not by that much
The RAM crisis is again exerting unwanted pressures on the broader PC market, even while some slightly more optimistic news has reached us on memory pricing over in Europe.
The dose of pessimism comes from MSI, which is going to jack up the prices of its ‘gaming products’ in the order of 15% to 30% this year. This is according to general manager Huang Jinqing on a recent earnings call, as per a report from Taiwan’s United Daily News (via Tom’s Hardware).
The increases are driven by the RAM shortage, and also problems with GPU supply from Nvidia — we’re told there’s a 20% shortfall in securing stock of the latter.
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The result is that MSI will cut back on its low-end gaming laptops to the tune of 30%, so it can focus more on mid-range and higher-end PCs. The simple equation to keep revenue flowing is selling fewer devices at higher prices.
Huang said the PC industry is facing severe challenges, and that: “This year is the most challenging year since the company was founded” (text translated from Chinese).
On top of the shifting priorities with laptops, MSI is switching its motherboards to favor models supporting DDR4 memory. Whereas previously four times as many DDR5 motherboards were shipped versus DDR4, that situation has reversed completely, so the older standard is now coming off production lines in fourfold compared to the quantities of DDR5 boards. That’s quite a remarkable turnaround.
Analysis: tough times despite some sparks of hope
(Image credit: Shutterstock / LightField Studios)
As noted at the outset, VideoCardz noticed another update from German tech site 3D Center, which keeps tabs on RAM pricing over in Germany, and observes that the price of DDR5 memory dropped by around 7% in March compared to February.
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So that sounds quite positive, and it echoes other observations from the European market last month, too. However, lest we get carried away, remember that DDR5 RAM is still quadruple what it cost compared to the price in September 2025, according to 3D Center’s price watching. It’s just that it has dropped back a little, after plateauing from January to February this year.
Obviously, it’s good to witness any kind of downward correction — or indeed just to see that RAM pricing isn’t going up — but there is, of course, a limit to how much prices will rise before most consumers throw their hands up in the air and (rightly) just refuse to buy. Unless they have absolutely no choice, that is.
And elsewhere, we’re hearing gloomier news on RAM hikes, and as MSI makes clear, all this — and related supply issues around video memory for GPUs — is making life very difficult for PC manufacturers (or indeed those building themselves a new computer). We’ve already heard as much from the likes of HP and other big laptop makers, of course.
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However, to call 2026 the “most challenging year” is quite a statement, considering that the pandemic in 2020 was a very tough time for the market (and it isn’t the first time we’ve heard this sentiment in the tech industry this year).
Huang is predicting a 10% to 20% decline in PC sales this year, whereas analyst firms are pitching their estimations at a 10% drop for 2026. That’s the best-case scenario as far as MSI’s general manager is concerned, which is troubling to say the least, as is the fact that the budget end of the PC market is going to be hit hardest.
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